Markus Söder has registered a döner kebab trademark. Yes, really. Welcome to 2024, where Bavarian Minister-Presidents register their own fast-food brands.

  • Trademark Owner: Markus Söder personally, not the CSU party
  • Filing Date: August 2, 2024 at the German Patent and Trademark Office (DPMA)
  • Protection Scope: Class 29 (meat, meat products, döner), Class 16 (printed matter), Class 35 (advertising, marketing)
  • Opposition Period: Ended in November 2024 without objections – trademark has been fully protected since then
  • Design: The logo features a cartoon-style Söder illustration in traditional döner-man pose against a red-and-white background

Political Strategy and Background

Söder has cultivated his “döner fan” persona for years with regular posts under #söderisst on Instagram and X (formerly Twitter).